A new concept
A curated product selection offering the best, the most innovative, The Latest
The Latest is a retail stage for cutting edge start-ups and enterprises that want to launch their products to an audience looking for innovation.
The Latest is a place of discovery for end consumers and a testing ground for companies and their newest products.
Discover a curated selection of brands offering the most innovative products from a wide range of industries: technology, design, lifestyle, health, and many more.
Shopping experience and data collection are the two key components that make The Latest a stand out retail service.
Experience
unconventional
retail
Welcome to the non-ordinary concept store. Check out 7 reasons why you should save your spot and enter the future of retail with The Latest.
How well do you know your customers?
Our consumer insights will help you find out who is interested in your product.
How well do you know your customers?
Our consumer insights will help you find out who is interested in your product.
Kurfürstendamm 38
Here is where your innovations meet a society of trend setters, right in the heart of Berlin.
Kurfürstendamm 38
Here is where your innovations meet a society
of trend setters, right in the heart of Berlin.